In the digital era, consumers have more choice than was ever imagined a little over a decade ago. The well-worn phrase, 'competition is only a click away', defines the sentiment that reinforces the expectation of both consumer and supplier alike.
Considering the very large investments made by businesses and service providers in network monitoring solutions, why is poor service quality still the number one complaint from online customers?
For those who have had the privilege of driving in London you will be only too aware that traffic moves at a snail's pace throughout the day and then slows down during rush hours. Traffic demand that exceeds the capacity of extremely narrow roads delivers the expected result of frustratingly long delays.
What is Net Neutrality? In simple terms it is the principle that all Internet users are equal and there are no restrictions imposed by Internet service providers on user's content, on the publisher or the content, on the usage of the content or performance of the flow of content.
Every time an advertisement for an Internet Service provider appears in the media, the focus is to aggressively extol the virtues of 'so many' megabits per second. These advertisements are designed to increase sales, playing to the Internet users obsession with 'speed'.